One of my favorite parts of designing is that moment when the design clicks in your head. It's a feeling that all designers can relate to – when everything starts coming together. This moment defines your project; without it, you can't move forward. But what happens before this moment of clarity? Endless bad ideas, scrapped sketches, brainstorms, and sometimes entire moleskins. When celebrating the completion of a project, we often forget all those sacrificial moments that cumulate in that one perfect big idea.
With this book I pay tribute to all those thoughts, late nights, and mental roadblocks. Although they're banished to the back of my mind after the completion of a project, I welcome them back to the forefront of my mind with the beginning of each new project. Getting an idea is only half the journey, and these thoughts add up to something unique and special. As Milton Glaser once said, "first you've got to get the right idea, then you've got to get it right."
Documenting my thoughts is an important part of my creative process. It's how I learn and grow as a designer, and gives me a point of reference for reflection. I transcribed some of my thoughts, notes, and ideas into several blog posts which serve as a digital process book, providing a window into the making of my portfolio.