flora cafe & garden
COURSE: PACKAGE DESIGN 4
INSTRUCTOR: MICHAEL OSBORNE
Flora Cafe & Garden is a sub-brand of Fauna, and lives within the store. From our research my group determined that shoppers want an all-inclusive experience, preferring to do their shopping at as few stores as possible. This is why we created Flora, a section of the Fauna store where customers can find gardening supplies and outdoor decorations. Flora also includes a Cafe, where shoppers can unwind from shopping with a cup of coffee, or pick up a quick snack to take with them on their way.
FLORA CAFE & GARDEN OBJECTIVE
Flora is the natural counterpart to Fauna, and as such it was important that Flora Cafe & Garden have a similar look and feel to Fauna, while also conveying something new and different. Flora products are also 100% sustainable, and use recycled materials only.
The Flora branding system is visually similar to Fauna's, but has it's own personality. The main emblem ties into Fauna's own emblem, but in the case of Flora Cafe & Garden it also serves as the brand's logo. The organic vine-like illustrations outlined within the emblem lends the brand a natural essence, while clean typography and layout keeps Flora Cafe & Garden feeling fresh and modern.