COURSE: PACKAGE DESIGN 4
INSTRUCTOR: MICHAEL OSBORNE
Eve is a beauty line that lives in the Fauna Store, satisfying the customer's desire for an inclusive shopping experience. We created Eve to compete in a saturated makeup market, giving it a distinctive and timeless design while keeping in line with Fauna's core brand values of elegance and sophistication. Eve beauty products were created in partnership with an expert dermatologist or make-up artist, and the packaging reflects this with their individual signatures. This helps Eve feel trustworthy and personalized, making it stand out among it's competitors and cementing it into the customer's beauty regimen.
Eve is Fauna's luxury beauty line, and is designed to span a wide range of demographics. As with all brands in the Fauna store, sustainability is a cornerstone of the Eve brand. Eve's glass vessels made from premium recycled materials feel both durable and elegant in your hand, lending Eve a high-end feel while satisfying your desire to be environmentally friendly.
Eve's black and gold design is simple and sophisticated, and is meant to stand out on Fauna's shelves. The Eve logo was customized to convey ease and elegance; the counters of the "e" were rounded and curved into the body of the letter, giving it a sense of femininity.