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Cory Hall is a visual designer specializing in branding, visual identities, package design and conceptual thinking. He recently graduated with a BFA in Graphic Design from the Academy of Art University. This is his Design Diary.


FAUNA HOME & KITCHEN

Fauna is a word for the animals of a particular region or environment. In this sense, Fauna is you, and everyone around you. Fauna Home & Kitchen is a fictional store that was created to enhance the space around us. It is a home and wellness brand that encompasses several sub-brands, including Flora Cafe & Garden, and Eve Beauty. Each of these sub-brands compliments Fauna Home & Kitchen, and together they create an ecosystem that helps us to personalize our homes.

 

Media:

Branding, Packaging

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FLORA CAFE & GARDEN

Flora Cafe & Garden supplements Fauna Home & Kitchen by bringing some life into our homes. The Flora branding system is designed to compliment the Fauna Brand, with a similarly detailed emblem and design system. Located within the Fauna Store, Flora Cafe & Garden provides Fauna customers with an opportunity to get off their feet and enjoy a coffee or tea while shopping. It also contains a nursery and party supplies section, which allows you to bring a little life into your home. 

 

Media:

Branding, Packaging, Environmental Graphics

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REALPOLITIKS TYPOGRAPHY CONFERENCE

Realpolitiks is a system that emphasizes pragmatism over moral or ideological considerations. The Realpolitiks Typography Conference at Yale University pushes against the phenomenon of "over designing" by emphasizing the importance of a direct message, and guides activists and designers in using typography to influence chnage. 

 

Media:

Branding, Book, Poster, Environmental Graphics

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POZ PHARMACEUTICALS

In the LGBTQ community there is a negative stigma around the term "poz," meaning positive for HIV or AIDs. This line of pharmaceuticals aims to reverse the negativity, and create a more positive narrative.

 

Media:

Branding, Packaging

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EVE BEAUTY

The word eve evokes a myriad of feelings; it can mean a period of time before something is to happen, or reference Eve, who according to the second chapter of Genesis is the first woman on earth. Borrowing this significance, eve was created in partnership with the Fauna and Flora store brands and evokes a sense of sophisticated luxury in the beauty market.

 

Media:

Branding, Packaging

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FAUST WINE

As legend has it, Doctor Faust sold his soul to the Devil's messenger Mephistopheles in exchange for eternal youth and worldly knowledge. This story forms the perfect backdrop for Faust Wine, a dark and rich Cabernet Sauvignon that captures the passion of winemaking.

 

Media:

Branding, Illustration, Hand Lettering, Packaging

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PLINY THE ELDER BATH COLLECTION

The first recorded documentation of soap can be found in Pliny the Elder's Naturalis Historiae. What amounted to one of the world's first encyclopedias serves as the inspiration behind this line of luxury bath products.

 

Media:

Branding, Packaging, Illustration

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RAINBOW GROCERY

Rainbow Grocery Cooperative has been a San Francisco institution for over 40 years. With a rapidly changing neighborhood and evolving customer base, this refreshed brand system reflects a reevaluated objective that focuses on a changing generation.

 

Media:

Branding, Identity, Packaging, Environmental Graphics

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